We start with a technical audit — crawlability, page speed, Core Web Vitals, structured data — because no amount of content strategy fixes a site search engines can’t properly index in the first place. As a development team first, this is usually where we find the issues a content-only SEO agency would miss entirely.
From there we build out an on-page and content plan targeting the terms your actual customers search for, backed by schema markup and internal linking that helps search engines understand what each page is actually about.
Reporting is monthly and plain-language: what changed, what it moved, and what we’re doing next — not a wall of metrics with no explanation attached.